It isn’t hard to destroy a business in the current economy, but if you really want to excel at failing, take the example provided by MKS Supply, distributor for Chiappa Firearms.
In one incredibly insulting and ignorant press release, MKS Supply has destroyed any goodwill the company may have built up over the years.
It seems Chiappa was using RFID tracking chips in its revolvers, which brought up privacy concerns for a number of shooters and bloggers. Instead of addressing the issue by explaining the use of the technology and attempting to hold a dialogue with concerned parties, MKS instead insulted those worried about the improper use of this technology by portraying them as unhinged conspiracy theorists:
BOTTOM LINE: The Chiappa PASSIVE RFID can be read ONLY when passed within (2-3 inches) of an active(and powered) reader that is dialed in for the particular long antenna radio frequency of the RFID-this is not random. And it will NOT go into operation for a year or more.
SUMMARIZING: RFIDs have NO power source or GPS locator. Rest assured they are NOT transmitting your identification and location information to a Chiappa Firearm tasked CIA satellite.
RFID Removal: For those still concerned you can simply remove the grip cover and remove the hot glued RFID from the frame in the grip area when (over a year from now) these begin to appear.
Others may prefer to wrap the revolver and their head in aluminum foil, curl in a ball and watch reruns of Mel Gibson’s 1997 film, Conspiracy Theory. Well, that’s a plan too!
As it turns out, MKS was not only arrogant and dismissive, but wrong. Passive RFID can be read from hundreds of feet–or even as far as 1000 feet–not just 2-3 inches as they claimed.
MKS Supply took what should have been a minor public relations headache and turned it to a disaster for both themselves and Chiappa. If I were Chiappa, I’d quickly fire MKS Supply as my U.S. Distributor with an angry and public denunciation, and if I was one of MKS Supply’s other clients, such as Hi-Point, I’d be looking for more mature and stable representation.
MKS Supply has really damaged their reputation here, and with so much competition in this market, I’d be mildly surprised if they manage to survive their flippant dismissal of legitimate customer concerns.