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How to fail in the firearms business

It isn’t hard to destroy a business in the current economy, but if you really want to excel at failing, take the example provided by MKS Supply, distributor for Chiappa Firearms.

In one incredibly insulting and ignorant press release, MKS Supply has destroyed any goodwill the company may have built up over the years.

It seems Chiappa was using RFID tracking chips in its revolvers, which brought up privacy concerns for a number of shooters and bloggers. Instead of addressing the issue by explaining the use of the technology and attempting to hold a dialogue with concerned parties, MKS instead insulted those worried about the improper use of this technology by portraying them as unhinged conspiracy theorists:

BOTTOM LINE: The Chiappa PASSIVE RFID can be read ONLY when passed within (2-3 inches) of an active(and powered) reader that is dialed in for the particular long antenna radio frequency of the RFID-this is not random. And it will NOT go into operation for a year or more.

SUMMARIZING: RFIDs have NO power source or GPS locator. Rest assured they are NOT transmitting your identification and location information to a Chiappa Firearm tasked CIA satellite.

RFID Removal: For those still concerned you can simply remove the grip cover and remove the hot glued RFID from the frame in the grip area when (over a year from now) these begin to appear.

Others may prefer to wrap the revolver and their head in aluminum foil, curl in a ball and watch reruns of Mel Gibson’s 1997 film, Conspiracy Theory. Well, that’s a plan too!

As it turns out, MKS was not only arrogant and dismissive, but wrong. Passive RFID can be read from hundreds of feet–or even as far as 1000 feet–not just 2-3 inches as they claimed.

MKS Supply took what should have been a minor public relations headache and turned it to a disaster for both themselves and Chiappa. If I were Chiappa, I’d quickly fire MKS Supply as my U.S. Distributor with an angry and public denunciation, and if I was one of MKS Supply’s other clients, such as Hi-Point, I’d be looking for more mature and stable representation.

MKS Supply has really damaged their reputation here, and with so much competition in this market, I’d be mildly surprised if they manage to survive their flippant dismissal of legitimate customer concerns.

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3 Responses

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  1. kahr40 says

    Good Picture. Pretty much sums the whole thing up don’t it.

  2. chris lewis says

    I would say mks supply and president charles brown are far from failing. I have known charlie brown for some time and I will tell you he is a man of great humor, integrity, and always putting others before himself. I was 22 when I met him and i was just a kid who just got laid off due to the economy and was having a hard time with life. Charlie didn’t just lay off and turn people away when business got slow, he didn’t even need an extra guy but he hired me at great pay and offered me benefits when he didn’t even need me. Charlie has the best sense of humor and I know for a fact he meant his comments as a complete joke which if you knew charlie you would understand his sense of humor. He would never offend anyone, he is quite the opposite. When you need anything he will go out of his way to take care of you, and his customer service is off the charts which is a very rare thing today. I would know because i witnessed it all first hand. I’m not just saying this because the guy gave me a job, he truly is a man of honor. He believes strongly in putting others before himself. He takes excellent care of all his employees and customers, takes his guys fishing, pays for everything, and always makes sure your having a good time. The browns are a great family and I would work for Charlie anyday of the week, with a man like him you know your business is going to grow and you will always have a job even when times are tough he wont turn a cheek to you, he will struggle to make sure his employees and customers are always taken care of.. So as to his comment, people just took it the wrong way, I assure you if you ever meet the guy hes someone you would want to be around on a daily basis.. You can’t help but to like the guy.. Great sense of humor, always making jokes and making the work place a mix of business and pleasure… He is a great man and this comment shouldn’t make anyone think differently because I know him first hand, and you can take everything I said about him to the bank… Chris Lewis..

  3. Martha Hawkins says

    Oh that’s sad. MKS should have never done that. It is so unnecessary.

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